YouTube’s Routine Videos: A Branding Gold Mine

Signal Entertainment Marketing

YouTube’s style gurus are practically walking advertisements for brands. They outline every product they use in their tutorials, with the bonus, of course, of how to use them.

As these gurus have grown to become celebrities, their audience has grown interested in more than just how they perfect a certain look. They want to know how they do everything, from waking up in the morning, to spending a lazy summer day, to heading to bed at night.

Enter Routine Videos. This increasingly popular YouTube phenomenon features YouTubers literally narrating their daily routines. Instead of tutorials or hauls, they’re simply showing their viewers what they do in their daily lives. It’s aspirational content, and it’s loaded with brand opportunities.

Let’s dive into three “case studies.” We checked out three popular YouTubers and noted every brand mentioned or recognizably shown in their latest routine videos. Here’s what we found:

Bethany Mota

Bethany…

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